Disney's ABC Sics 'Rising Star' on 'American Idol', 'The Voice'

NEW YORK ( TheStreet) -- Chances are you've watched at least one episode of "American Idol" or "The Voice". Those singing competition shows have struggled to maintain their once strong ratings. ABC has a new secret weapon to revolutionize the reality singing competitions and it comes all the way from Israel.

ABC, owned by Disney (DIS), brings "Rising Star" to the masses on June 22 in an attempt to finally have a winning singing competition. ABC has watched rivals Fox (FOXA) and NBC (CMCSA) post strong numbers from their respective "American Idol" and "The Voice" reality competitions.

The reality competition is not like the others, as it focuses more on audience voting than judges. In fact the shows judges are actually considered "experts". The "experts", consisting of Ludacris, Kesha, and Brad Paisley, will encourage viewers who to vote for, but not be able to save any contestants.

Viewers vote in real-time to save contestants via a smartphone application, which can be downloaded for free. The catch here is contestants are hidden behind a translucent screen and remain hidden to the audience and judges.

Audiences love having the power to save contestants in their hands. "The Voice" successfully implemented #VoiceSave as a Twitter (TWTR) campaign where viewers could save one of the bottom three singers. The first #VoiceSave saw more than 385,000 tweets in a five minute window. In May, the series broke a TV series record with 1.92 million tweets that were seen by more than 3.8 million viewers.

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