NEW YORK (TheStreet) -- Korea's LG Electronics held a big party in London this week to introduce the world to its new flagship smartphone running on Google's (GOOG) Android OS - the G3. LG described it as the most "ambitious" device to come to market this year.
Following weeks and weeks of speculation, LG announced its third-generation, top-of-the-line handset made to compete with Samsung's Galaxy S5, HTC's One (M8), the iPhone 5s and whatever else Apple (AAPL) is planning to introduce in the coming weeks and months.
LG noted everything was designed to make your life - in a world - simple. Like its predecessor, the G2, the new design sports no buttons on the side. Like its predecessor, all controls on the G3 are on the back right under the camera.
The new G3 will come with what LG describes as a 5.5-inch, Quad HD display. sporting an industry leading 538 pixels. South Korea-based LG stated its screens are sharper and clearer than any other smartphone currently on the market. That same display, according to LG, also uses less power than it really should be for that technology. In person, the screen is barely framed by a bezel and is amazing to look at.
The G3 runs on a Qualcomm (QCOM) 801 quad-core processor and 2 to 3 GB of RAM. It also features a new 13 MP camera with LG's "laser autofocus" system. LG boasted that it focuses so fast that it's quicker than a blink of your eye. The camera is also said to be great at capturing videos - with improved sound.