Where Twitter's Users Are Going to Come From

Updated from 10:35 a.m. to include information about advertising new deal with Omnicom.

NEW YORK (TheStreet) Twitter (TWTR) has had its fair share of problems getting additional users in the U.S., since most see it as a niche service and not something for the everyday Internet user. That's not likely to be the case around the world, though.

According to a new report from eMarketer, more than 40% of Twitter's user base will be in Asia-Pacific by 2018, as international users continue to flock to the service. The research firm noted that Twitter's overall user base will grow 24.4% in 2014. Twitter currently has more than 255 million monthly active users (MAUs) and growing. "The social media property's user growth will continue with double-digit gains through 2018, eMarketer estimates, and there are significant opportunities for Twitter to increase its audience across emerging markets," eMarketer said in an emailed release.

It appears though as if Twitter's user base in North America is slowing, having added just 3 million users in the first-quarter, totaling 57 million users. However, the company is seeing better growth internationally, having added 11 million users internationally, for a total of 242 million outside the U.S. "From a regional standpoint, eMarketer estimates that the number of Twitter users in Asia-Pacific has already eclipsed North America and Western Europe by a wide margin -- even considering that our figures exclude China due to the country's ban on the site," eMarketer said in the email.

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