Corona Launches Global Partnership With SFX

SFX Entertainment, Inc. (NASDAQ:SFXE) and  Anheuser-Busch InBev (Euronext:ABI) yesterday announced  Corona SunSets, a new music experience bringing together top DJs and rising stars in celebration of the world’s beaches.

The beach is a part of Corona’s DNA.  Corona SunSets Festivals – created in partnership with  FX1, SFX’s in-house marketing agency – will reinforce and build upon Corona’s long-standing association with the beach around the world.

Kicking off yesterday at the International Music Summit in Ibiza, Corona SunSets Festivals will travel to the beaches of Europe, Mexico, and Canada. The world’s top DJs will join Corona on the world’s most beautiful beaches, creating the  Sound of the Beach at the crossroads of Balearic beat and deep house.

In partnership with  Beatport, Corona will also invite rising DJs from worldwide markets outside the U.S. to co-create and shape the soundtrack that defines the future Sound of the Beach. The DJ career of one’s dreams waits at  www.coronasunsets.com.

Corona and SFX will also work together to restore the pristine nature of beaches around the world and to protect them for future generations. Through a partnership with  Blue Flag, a leading environmental NGO,  Corona Save The Beach will catalyze communities to advocacy and action. With every beach adopted and restored, the shared effort of those involved will be recognized through access to Corona SunSets Festivals.

Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment, said, “Partnering with a brand with so much soul was a perfect opportunity for our in-house agency FX1. Once we understood the strategic opportunity, we worked with our teams in Amsterdam and New York, specifically the Nachtlab agency and Fame House social media team, to collaborate on finding a fully integrated solution for Corona. We’re pleased to be working with the Corona team on this tremendous programme, and we look forward to bringing the sound of the beach to music fans around the world.”

Miguel Patricio, Chief Marketing Officer, AB InBev, said: “We’re thrilled to be launching Corona SunSets, an integrated global campaign bringing together our love for the beach, great music, and a commitment to restoring and protecting beaches all around the world.”

SunSets Festival Program 2014
      -- IMS, Ibiza, Spain         May 21 st 2014
-- Weston-super-Mare Beach, UK July 5 th 2014
-- Playa Del Carmen, Mexico July 26 th 2014
-- Acapulco, Mexico August 2 nd 2014
-- Toronto Islands, Canada August 16 th 2014
-- Ibiza, Spain August 29 th 2014

About SFX Entertainment  – SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals.

SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents, as well as the innovative ticketing service Flavorus.

If you liked this article you might like

Molson Coors Pushes to New Highs Despite Everyone Drinking Wine

Will Someone, Anyone, Buy the Chicago Cubs?

Will Someone, Anyone, Buy the Chicago Cubs?

Drinking With the Stars: Celebrity Booze

So Over It: Celebrity Booze

Lampert Buys $4.7M Worth of AutoNation

Lampert Buys $4.7M Worth of AutoNation