Why RetailMeNot (SALE) Stock Is Down Today

NEW YORK (TheStreet) -- RetailMeNot  (SALE) fell Thursday amid a report that the site lost an estimated 33% of its total traffic thanks to Google's  (GOOG) Panda 4.0 update.

Google recently confirmed the rollout of two updates, one of which was Panda 4.0, according to SearchEngineJournal. This update could affect approximately 7.5% of English search queries, and RetailMeNot was one of the biggest losers in terms of total traffic lost.

Searchmetrics conducted an immediate, preliminary analysis of the Panda 4.0 update "based on the organic SEO Visibility for each domain for all researched keywords" and discovered RetailMeNot lost an estimated 33% of traffic. eBay  (EBAY), which recently revealed a massive data breach, also lost the same percentage.

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The stock was down 9.95% to $27.95 at 11:11 a.m.

SALE Chart

SALE data by YCharts

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