Why World Wrestling Entertainment (WWE) Stock Is Up Today

NEW YORK (TheStreet) -- World Wrestling Entertainment (WWE) was gaining 1.3% to $10.99 Thursday after announcing a new partnership with Lionsgate (LGF) for six new action movies.

Shares of Lionsgate were gaining 0.1% to $27.77.

The new deal extends a longstanding partnership between the two companies. The movies will be part of the "Action Six-Pack" series, and will showcase WWE Superstars and "new and emerging talent."

The first film in the series, Vendetta, will be directed by Jen and Sylvia Soska and star WWE Superstar Big Show. The film tells the story of a detective who deliberately gets thrown in prison to get revenge on the criminal who killed his wife.

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TheStreet Ratings team rates WORLD WRESTLING ENTMT INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

"We rate WORLD WRESTLING ENTMT INC (WWE) a HOLD. The primary factors that have impacted our rating are mixed -- some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and disappointing return on equity."

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