Leverage the Local Supply ChainTo support consumer demand for the freshest ingredients, Jamba has developed an innovative supply and distribution model to ensure delivery of the freshest local whole foods available to each store. The new system required enhancing Jamba’s prior supply chain to provide a greater focus on local whole food ingredients. The produce consumers will enjoy in their favorite Jamba beverages will have gone from the ground to cup in just two or three days. Blend in the Good The fresh-squeezed juice roll-out will be supported by Jamba’s new “Blend in the Good” brand campaign, which launched May 1 st. Digital campaign elements including a refreshed Company web site ( www.jambajuice.com), social media activation and video integration will be supported by offline elements including radio and experiential programs, all integrating advice from members of Jamba’s Healthy Living Council comprised of professional athletes and registered dietitians. “I am thrilled to be involved in all the exciting developments at Jamba, and in playing a role to help get healthy beverage options into the hands of families across America,” said Jake Steinfeld, fitness icon, actor, entrepreneur and Jamba’s Healthy Living Council member. “I look forward to sharing the story of my health journey and that of my family with Jamba fans throughout the world. I will see you all online and maybe in line at your local Jamba store one day soon.” Master of Blending Arts In preparing for the national launch of the expanded fresh juice platform Jamba invested significant time in its human resources, implementing an advanced training course, the Jamba “Master of Blending Arts” (MBA) course. The seven-class course provides team members with a high level of knowledge related to the nutritional value and health benefits of Jamba product ingredients, juices, blends, and daily requirements. To enhance the experience within each Jamba store the Company recently trained over 1,000 team members, ensuring at least one “Master Blender” in every juice store by June 2 nd, to educate consumers on the benefits of each product on the menu, including the expanded fresh-squeezed juice line, and to assist them in making choices on the best juices to meet their individual needs. “Jamba continues to provide our consumers with engaging experiences in our stores, with a new look, fresh and on-trend products, stronger communication, technology that improves speed of service, and a more knowledgeable staff. We are the premier health and wellness resource in each community we operate,” said White. “I am proud of the work our entire organization has accomplished to get us to where we are today, and I continue to be confident in our future - we are only just getting started.”
About Jamba Juice CompanyFounded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of April 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848). Forward-Looking Statements This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of the Company’s management. Words such as “outlook”, “believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including the statements made under the caption “Outlook for 2014” and any other estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to factors discussed under the section entitled “Risk Factors” in the Company’s reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond the Company’s control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.