Home furnishings retailer West Elm announced today that it will open a new retail store in Water Mill, New York on Tuesday, June 3, 2014. Located on Montauk Highway in The Water Mill Shoppes, the 7,120 square foot store will open with a summer assortment curated specifically for the Water Mill location including furniture, home décor, gifts and artist collaborations. To celebrate the opening, West Elm is hosting a sweepstakes* for local residents offering a chance to win a $2,000 gift card. The new store will also give away a custom Water Mill beach bag to the first 300 shoppers with a minimum purchase of $50 and offer free ice pops on Saturdays from 12 PM – 4 PM during May and June.

“We are excited to kick off the summer with our first store in the Hamptons. We’ve created an assortment with everything customers in the area need for summer living and entertaining,” said Jim Brett, president of West Elm. “Similar to other West Elm locations, the Water Mill store will be a creative and inspiring space with products and services designed to help customers discover their personal style at home.”

At the time of opening, all frames will be 20% off. The Water Mill assortment includes great gifts such as Block Print Picnic Throws and hand-stamped Tile Print Serving Pieces, as well as outdoor furniture including Driftwood Bistro Sets and mid-century inspired Catskill Chairs.

On the first five Saturdays after opening, from 12 PM – 4 PM, shoppers will also be able to indulge on ice pops from local purveyor La Newyorkina. For up-to-date information on in-store promotions and events, local residents are encouraged to Like the store on Facebook and follow on Instagram @westelmwatermill.

West Elm Water Mill is open Monday-Wednesday 10am – 7pm, Thursday-Saturday 10am -8pm and Sunday 11am – 6 pm. The store’s address is 760 Montauk Highway Bldg. 3, Water Mill, NY 11976 and the phone number is 631-726-6017.

About West Elm

Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. Headquartered in Brooklyn, NY, the brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003. West Elm’s complete collection of furniture and accessories for living rooms, bedrooms, kitchens and dining rooms can be found in 58 retail stores in the United States, Canada, Australia and the UK and around-the-clock at www.westelm.com. The brand also offers international shipping to customers around the world and has an unaffiliated franchisee that operates stores in the Middle East. West Elm is part of an active community on Facebook, Pinterest, Twitter and Instagram and a member of the Williams-Sonoma, Inc. portfolio of brands.

*Deadline to enter sweepstakes is June 1, 2014. For official rules and entry form please visit: www.westelm.com/themillsweeps.

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