Comcast's Syfy Is More Than Just 'Sharknado'

NEW YORK (TheStreet) -- Get your popcorn and DVRs ready, because Sharknado 2 is coming to the Syfy, a cable and satellite TV channel owned by Comcast (CMCSA), on July 30. The sequel, titled <I>The Second One</I>, will have television viewers once again searching for Syfy, which was formerly known as Sci-Fi Channel.

Viewers may be tuning in to the channel more often, even after Sharknado 2, because the channel has more original shows and potentially successful set to premiere over the next two years.

Sharknado 2 reunites original stars Tara Reid and Ian Ziering, who reprise their roles in the original made-for-TV movie, which has become a cult favorite. The sequel also features Vivica A. Fox, Kelly Osbourne, Mark McGrath, Andy Dick, Perez Hilton, and Biz Markie.

The original movie didn't have huge viewership numbers, but it became a social media darling, scoring more than 5000 tweets per minute. The popularity of the show also led to midnight screenings around the country and many reairings on the Syfy Channel. The theatrical runs sold out in big cities such as New York City, Boston, and Seattle.

The theatrical showings were brought by Regal Cinemas (RGC) and Fathom Events , a unit of National CineMedia (NCMI). Sharknado also got the RiffTrax Live treatment, where it is publicly made fun of by the guys from Mystery Science Theater 3000. The event was broadcast live in 650 theaters by Fathom Events.

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