NEW YORK (TheStreet) --Yahoo Inc. (YHOO) is said to be in talks regarding the acquisition of the start-up video streaming service RayV Inc. in order to boost its web-video technology, The Wall Street Journal reports.
Those familiar with the deal have said it is close to being finalized, the Journal said.
Yahoo CEO Marissa Mayer has been working to increase the company's online video presence in recent months in order to make the Internet portal a viable contender against Google Inc. (GOOG).
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RayV is a Los Angeles-based company that helps to manage high definition video streaming services across the web and to mobile devices.
Shares of Yahoo are up 0.69% to $34.10 on Wednesday.
TheStreet Ratings team rates YAHOO INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate YAHOO INC (YHOO) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income."