“Technology companies have long used beta testing to refine offerings, but it’s far less common among banks,” said Melissa Stevens, Head of Internet and Mobile Banking, Citi Global Consumer Banking. “We used this method to learn directly from customers who would be using the feature in the real world, and we’re glad we did. We found users were extremely positive about the feature itself and we learned some important things about how to make the enrollment process both more informative and streamlined.”The Citi Mobile app is available free to download from the App Store℠ or Google Play™. A demo video of the app can be found here on Citi’s YouTube channel. The new Citi Mobile app is the latest example of Citi bringing new digital features to customers to help simplify their lives. Forrester Research, Inc. ranked Citibank® Online #1 for the second straight year in its January 2014 report: “2013 US Bank Secure Website Rankings.” Citi was cited as standing out for assisted service, providing a wide array of contact options as well as best-in-class social media customer service, and in security and privacy, with succinct and consumer-friendly guidance on identity theft, cyber threats, and email spoofs. About Citi Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi © 2014 Citigroup Inc. Citibank, N.A., Member FDIC. Citi, Citi and Arc Design, Citibank and Arc Design and Citi Mobile are registered service marks of Citigroup Inc.
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