NEW YORK (TheStreet) -- Microsoft (MSFT) shares are up 1.1% to $40.12 on Wednesday, continuing the momentum the company started with the unveiling of its Surface Pro 3 tablet yesterday.
The latest iteration of Microsoft's tablet has been promised to be a "laptop killer" and has received mostly positive reviews thanks to its 12 inch screen, suite of Office products and starting price point of $799.
Apple's (AAPL) iPad remains the industry standard as Microsoft only has a 2% market share in the tablet market, while the Apple controls about a third of the market.
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TheStreet Ratings team rates MICROSOFT CORP as a Buy with a ratings score of A-. TheStreet Ratings Team has this to say about their recommendation:
"We rate MICROSOFT CORP (MSFT) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, notable return on equity, reasonable valuation levels, solid stock price performance and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income."