NEW YORK (TheStreet) -- Betting on the rich is working for retail stock traders this earnings season. Banking on budget stores, however, has proved a relatively bad idea.
$TIF just raised it FY guidance on earnings and revenue. Luxury market is still performing 3x-over generic retailers. Shares up 7%.? Pierce Crosby (@CrosbyVenture) May. 21 at 08:15 AM
Perhaps no two retailers illustrate this point more than Tiffany's (TIF) and Target (TGT). Both stores were among the top-trending tickers on StockTwits.com Wednesday morning after reporting first quarter earnings before the bell.
Tiffany's earnings were as flawless as an ideal-cut diamond. The luxury jewelry retailer reported 97 cents in earnings per share on $1.01 billion in sales, well surpassing analyst consensus estimates for 78 cents in EPS on $955.05 million in revenue. Tiffany's also raised full year EPS guidance to between $4.15 and $4.25 from a prior forecast of $4.05 and $4.15.
Tiffany's earnings report was packed with justifications for management's bullishness. Tiffany reported sales growth acceleration. Excluding the impact of foreign exchange, sales increased 15% in the quarter from the same period a year ago, according to the report. Comparable-store sales jumped 11%. For comparison's sake, Tiffany's saw 10% sales growth in the fourth quarter, compared to the prior year, excluding the impact of currency exchange rates.
Japanese customers in particular couldn't wait to buy something in a little blue box. Sales in Japan climbed a currency-neutral 29% to $174 million. Same-store sales rose 30%.
Strength at Cartier & Tiffany shows growth opp for branded jewellery in mostly unbranded market is among best in #luxe. $TIF? Rahul Sharma (@retail_guru) May. 21 at 07:19 AM
Tiffany shares opened 9% higher. Excluding today, the stock is up 2% in the past month.
Target's earnings, on the other hand, disappointed. The budget-friendly retailer reported 70 cents in EPS on $17.05 billion in revenue. Those numbers missed consensus EPS predictions by a penny, but edged past sales estimates, according to stats on the Analyst Ratings Network. Same-store sales fell 0.3%.
The results showed that the budget retailer is still struggling to regain its footing after last year's data breach, which exposed millions of customers credit card numbers to hackers -- ultimately resulting in the resignation of Target's CEO Gregg Steinhafel. Target has also suffered from a disappointing Canadian launch, which led to the firing of Canadian operations head Tony Fisher on Tuesday. And if luxury retail results are any indication, Target may also be feeling the pinch of higher-end consumers trading up.
$TGT yep moving to Canada was a bad move which will keep on giivng? sort of a money pit? Old Turkey (@Partridge) May. 21 at 08:20 AM
Though Target missed, results ultimately weren't as bad as most had predicted. The firing of Steinhafel and Fisher had many expecting a terrible quarter that would be blamed on the leadership -- or lack thereof -- of the two men. The stock is down nearly 6% since Target fired Steinhafel. It opened 0.6% higher Wednesday.
Target and Tiffany confirm the relative strength of the high-end trade. Retailers that topped EPS expectations last quarter include Nordstrom (JWN) and Bloomingdale's owner Macy's (M). Meanwhile, budget stores such as Walmart (WMT) and Target (TGT) have missed consensus EPS estimates.
Investors say the strength of high-end store results are leading them to bet on other luxury retail brands, namely Michael Kors (KORS). The company reports earnings on May 28, before-the-bell.
But few watching the retail numbers would want to load up on cheaper brands.
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At the time of publication the author held no positions in any of the stocks mentioned.
This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.