Taco Bell Corp., a division of Yum! Brands, Inc. (NYSE:YUM), announced today that Brian Niccol will be promoted to chief executive officer on January 1, 2015. Niccol, 40, who currently serves as president, Taco Bell U.S., will become the brand’s next CEO as current Taco Bell CEO Greg Creed will become CEO of Yum! Brands, Inc. effective the same date.
“It’s an honor to step into this role and to represent our brand, our franchisees and team members,” said Brian Niccol, president, Taco Bell Corp. “I am focused on a seamless transition and look forward to bringing our Live Más culture to life in everything we do.”Niccol also serves as chairman of the Taco Bell Foundation for Teens, where he pioneered an agreement with the Boys & Girls Club of America, establishing a $30 million, multi-year grant to create a stronger generation of future leaders by providing resources that will inspire and enable teens to graduate from high school. As CMIO, Niccol introduced the Live Más brand tagline. Prior to his position at Taco Bell, he served as general manager for Pizza Hut USA, and held several brand management positions at Procter & Gamble. About Taco Bell Corp. Taco Bell Corp a division of Yum! Brands, Inc., (NYSE:YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made-to-order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have more than 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.
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