However, social media hasn't been kind, labeling the character "creepy" among other insults.
.@McDonalds might want to go back to the drawing board, I think I'm going to have nightmares.#FiveSeasons&AFamily (@applextree) May 19, 2014
McDonald's is sticking by its creative choice, though. In a statement, spokesperson Lisa McComb writes, "Social media is a great place to have a conversation and express an opinion, but not all comments reflect the broader view."
TheStreet Ratings team rates MCDONALD'S CORP as a Buy with a ratings score of A. TheStreet Ratings Team has this to say about their recommendation:
"We rate MCDONALD'S CORP (MCD) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, good cash flow from operations and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income."