Third Time the Charm for Microsoft's Surface?

NEW YORK (TheStreet) -- Inside a converted warehouse in far west Soho, Microsoft (MSFT) hosted a small gathering to make a big announcement -- new Surface tablets.

In his first major hardware presentation in New York, Microsoft CEO Satya Nadella introduced the third generation of Windows tablets. As with many of Microsoft's previous hardware offerings, the company hopes the third time is the charm for Surface.

Microsoft shares were down 0.25 % to $39.65 in mid-afternoon trading in New York.

After delivering a large dose of the corporate line - making products to help people do what they need to do - came today's big announcements. Microsoft believes it came up with new devices that can take the place of separate laptop, desktops and tablets.

The new Surface Pro 3 has the largest (12-inch, 3-to-2 aspect ratio) touchscreen on a Surface device. It's lighter in weight (800g) than the Surface 2, thinner than other Intel (INTC) Core devices, and it has a newly designed, built-in Kickstand hinge that allows for variable screen viewing angles.

Even the new snap-on keyboard cover, which runs $129, is thinner and lighter. It has a larger touchpad pointing device and the hinge has been improved to allow the tablet to be easily balanced on your lap.

Inside the Surface, consumers will get their choice of an Intel i3 processor all the way to an i7, and 4 or 8GB of RAM. The device comes in 64, 128, 256 and 512GB worth of storage and a new fan system to cool all the stuff inside.

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