SAN DIEGO (TheStreet) -- Kim Kardashian has had it done, and so has supermodel Bar Refaeli.
In fact, by many accounts, it's become Hollywood's hottest beauty trend -- even if the name of this oh-so-glamorous and pricey treatment is, well ... not exactly enticing.
Known as the Vampire Facial (or Vampire Facelift, depending on which treatment you choose), this approach to endless youth involves harvesting a patient's own blood and using it to rejuvenate the skin.
Feeling a little queasy? No need. The name and the description are more off-putting then the actual procedures.
"People who have fine lines, I see an improvement in those lines. People with brown and red spots get a peaches and creme complexion," says Dr. Mark Berkowitz, owner of Accents Cosmetic Surgery in Detroit. "Women tell me that their boyfriends or spouses run their fingers over their skin and tell them their skin is so much smoother."
Berkowitz is among a growing number of plastic surgeons in the United States certified to offer the Vampire procedures, which were trademarked by Alabama doctor Charles Runels.
An official Vampire Facelift website listing surgeons trained to perform the procedures went live within the past week, Berkowitz says.
To amp up the Vampire buzz, gift certificates for the Vampire facial and facelift were included in this year's Academy Awards swag bag for celebs.
For the rest of us, the procedures start at around $1,500, Berkowitz says.
A Vampire Facial typically involves drawing blood from a patient's arm with a needle and separating the blood platelets into a platelet-rich plasma using a centrifuge. That plasma is combined with filler such as Restylane or Juvederm and injected into the face to stimulate collagen production, remove fine lines and acne scars.