Rackspace revealed in a Thursday SEC filing that it hired investment bank Morgan Stanley (MS) to help weigh offers for its business, which stores data and manages software for enterprises on remote servers. Rackspace's products are more expensive than other cloud hosting companies, such as Google (GOOG), but management insists that their customer service makes it worth the premium.
The SEC filing indicates that others think so too. "In recent months, Rackspace has been approached by multiple parties who have expressed interest in exploring a strategic relationship with Rackspace, ranging from partnership to acquisition," wrote Rackspace General Counsel Tiffany Lathe in the May 15 filing. "No decision has been made and there can be no assurance that the Board's review process will result in any partnership or transaction being entered into or consummated."
Shares rose more than 20% on the news. But investors on StockTwits.com doubted Rackspace would have any suitors.
$RAX why would I even pay a 20% premium to a very competitive commodity business, which I can build myself quickly?? Mike (@scottsdalem) May. 16 at 12:00 PM
The cost of hosting data remotely continues to fall, pressuring Rackspace's margins and threatening to make its relatively expensive "managed hosting" business obsolete. Sentiment on the stock is 68% bearish, according to StockTwits' analytics.
$RAX Mgmt can say whatever they want about the managed and added service for prem. price. GOOG & AMZN are killing this co. This is commodity? Mike (@scottsdalem) May. 16 at 11:56 AM
Indeed, some saw Rackspace's hiring of Morgan Stanley as evidence that management realizes it cannot be successful without a deep-pocketed buyer capable of pouring billions into a cloud infrastructure business.