Google Glass Gets a New Boss

NEW YORK (TheStreet) -- Google (GOOG) has decided to take it's Google Glass project in a new, and hopefully better-looking direction.

The company announced the hiring of a new boss for the project, Ivy Ross. According to the Google+ press release Ross' first task will be to try to answer, "Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?



Google shares were gaining 0.37% to $521.88 in pre-market trading in New York.

Ross says she has spent her working life "at the intersection of design and marketing, trying to answer questions like this in different ways, for different products." She has previously worked for famous fashion-oriented retailers such as Calvin Klein (PVH), Swatch, Coach (COH), Mattel (MAT), Bausch & Lomb, Gap (GPS) and Art.com. She is also a jewelry designer which hopefully will help change Google Glass' perceived looks from geek to chic.

Ross replaces Babak Parviz as head of the Glass project. As one of her first tasks, she will have to deal with replacing the project's lead engineer, Adrian Wong. He's leaving Google and heading to the competition -- Oculus -- a company Facebook (FB) is working on acquiring. Wong is a Cornell graduate and a former researcher at Sandia National Labs.

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