NAPLES, Fla., May 15, 2014 /PRNewswire/ -- To celebrate its 30 th anniversary of the Hertz-Arnold Palmer relationship, Hertz (NYSE: HTZ), the world's largest general use car rental brand, is donating $30,000 to the Arnold Palmer Hospital for Children in Orlando and has renewed its associate sponsorship of the Arnold Palmer Invitational Presented by MasterCard. Working together since 1983, both parties have continued to grow and the partnership is the longest relationship Mr. Palmer has had with a corporate partner.
"From the beginning, both Hertz and Arnold Palmer have enjoyed a mutually beneficial relationship," commented Hertz Chairman and CEO, Mark P. Frissora. "From our continued sponsorship of the Invitational to our earlier days when Arnold played a prominent role in our advertising, our relationship has evolved and Hertz is pleased to further extend our association with a donation to the Arnold Palmer Hospital for Children. Providing the most advanced technology in pediatric healthcare, the hospital is one of the most trusted names in children's healthcare worldwide and is an organization Hertz is proud to support." Hertz and Arnold Palmer have been together for 30 years, since 1983. Hertz has featured the World Golf Hall of Fame icon in print advertisements, radio and television commercials, and other promotions over the years. In addition, Hertz was title sponsor of Palmer's PGA TOUR event at the Bay Hill Club & Lodge from 1985 through 1988, for what was then known as the Hertz Bay Hill Classic. Hertz has been an associate sponsor since 1996 of the event now presented by MasterCard. "Hertz has long been one of my most treasured associations and I am delighted to know that the company will be with us for years to come. Hertz has been a vital supporter of the tournament from its early years and I enjoyed my personal involvement with Hertz in advertising and promotional roles back then as well," Palmer said. "I particularly appreciate the generous contribution Hertz is making to the Arnold Palmer Hospital for Children here in Orlando. Nothing means more to me than to know how important our hospitals are to the health and well-being of so many of our children. Such support is so important to accomplishing our goals."