The Hershey Company (NYSE: HSY) today announced that its best-selling chocolate brand in the United States will be launching in Brazil. This month, Reese’s Peanut Butter Cups, an iconic brand sold around the world, will be imported into the Brazilian market. The Reese's brand, which is the perfect combination of chocolate and peanut butter, comes in a one-of-a-kind cup format and will be available in local supermarkets in the south and southeast regions beginning in May 2014. "Hershey is known for bringing great-tasting chocolate experiences to the world each and every day,” said Marcel Sacco, General Manager, Hershey Brazil. “The addition of Reese’s Peanut Butter Cups to the Brazilian market provides a new and delicious experience – and a perfect product – that is sure to delight consumers just like our other iconic Hershey brands such as Hershey’s Cookies N Crème Candy Bar and Hershey’s Kisses Chocolates.” In 2013, Reese’s Peanut Butter Cups conducted a successful pre-launch campaign through select markets in Brazil. During the eight-month pre-launch phase, Reese's Peanut Butter Cups were one of The Hershey Company’s best-selling items in the selected stores where they were available. Reese’s Peanut Butter Cups were created by Harry B. Reese more than 80 years ago in Hershey, Pennsylvania, and became part of The Hershey Company portfolio in the United States in 1963, when Hershey acquired the H.B. Reese Candy Company. Reese’s Peanut Butter Cups will be available throughout major markets in Brazil beginning in May 2014 in a two-cup 42g version at a suggested price of R$2.49. Reese’s Miniatures, a miniature version of the iconic peanut butter cup, will also be available in an 8g version for R$0.75. For more information visit www.hersheys.com.br / Consumer Service: 0800 707 7782. About The Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 15,000 employees. With revenues of more than $7.1 billion, Hershey offers confectionery products under more than 80 brand names around the world.
In 1998, Hershey began importing and selling products such as Reese's, Almond Joy, Hershey’s Kisses and Hershey’s Milk Chocolate Bars to Brazil. In 2001, Hershey Brazil acquired the Visconti factory in Brazil and brands Io-Io Crem and Visconti Sprinkles, and in the following year began local production, adapting formulations and packaging to the taste of Brazilian consumers. In 2008, Hershey established a joint venture with Bauducco, the largest manufacturer of panettones and baked products in Brazil, and continues to expand its presence in the country.