Why E-Commerce Dangdang (DANG) Stock Is Sliding Today

NEW YORK (TheStreet) -- E-Commerce Dangdang (DANG) stock is sliding Thursday after the company missed analysts' forecasts for its first-quarter revenue. 

In morning trading, shares have dropped 18.1% to $9.45. 

In its March-ending quarter, the Beijing-based e-commerce company reported breakeven earnings and revenue of $279.2 million, a 30% year-over-year gain. However, sales fell short of estimates of $282.5 million, according to analysts surveyed by Thomson Reuters

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TheStreet Ratings team rates E-COMMERCE CH DANGDANG -ADR as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

"We rate E-COMMERCE CH DANGDANG -ADR (DANG) a SELL. This is driven by a few notable weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. Among the areas we feel are negative, one of the most important has been poor profit margins."

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