A big problem in 2013 was the confusing merchandise tags at J.C. Penney. The merchandise was tagged with in some cases three stickers: the original sticker from the Ron Johnson era at an everyday low price, the initial promotion enacted by the return of Mike Ullman, and another markdown to clear the product to raise badly needed cash into the holiday season. Now a sense of consistency and trust has returned to the sales floor. Believe it or not, this starts with merchandise tagging that allows for easy calculation of the item's total cost, including a 'percentage off' promotion.

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