Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its stylish Aloft brand continues its explosive growth with plans to debut in Miami Beach, Florida. Aloft South Beach will open in early 2015 and feature 235 spacious, loft-like rooms, forward-thinking technology, a lively social atmosphere and a line-up of innovative programming.
Aloft South Beach rendering (Photo: Business Wire)
“Aloft is a perfect match for South Beach, geared toward savvy travelers who will appreciate urban design, intuitive technologies and live music,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Accelerating demand for Aloft among the next generation of travelers has fueled the brand’s growth, and we will reach 100 hotels worldwide by the beginning of 2015.” The project, developed by JMH Development and Madden Real Estate Ventures, is an adaptive reuse of the historic Motel Ankara and will also include a new eight-story tower. Construction is being handled by Plaza Construction and the project’s architect is ADD, Inc. Aloft South Beach will be first newly constructed hotel to open in South Beach since 2009, and therefore will provide significantly larger rooms averaging over 360 square feet, as compared to its competitors. “We’re thrilled to be developing this fantastic and unique property in South Beach,” said Jason Halpern, principal in JMH Development, who has a track record of restoring historic structures. “It’s especially appealing that this project involves the renovation of a classic mid-century motel along with the construction of a new, eight-story Aloft Hotel. Combining this historic building as a nod to the rich history of South Beach, alongside the opportunity to create an architecturally new structure is truly exciting.” Aloft South Beach will offer a prime, waterfront location with access to Lake Pancoast and the Collins Canal, which wrap around the property. Just one block from the shores of Miami Beach, the new Aloft will also be minutes from the world-renowned South Beach, the Miami Beach Convention Center, several art galleries, the Bass Museum of Art and numerous night clubs, restaurants and boutiques.