RP Data Implements Scout By ServiceSource To Create Customers For Life

ServiceSource® (NASDAQ: SREV), the global leader in recurring revenue management, today announced that RP Data, a leading provider of consumer, financial and property information, analytics and services to business and government services, has adopted Scout® for customer lifecycle management. RP Data’s customer success, marketing and sales teams are leveraging Scout to increase product adoption, improve retention rates and expand cross-sell or up-sell opportunities. By tapping into detailed customer usage data and Scout’s predictive analytics capabilities, RP Data has been able to proactively partner with customers to deliver value and grow relationships.

RP Data is the largest provider of property information, analytics and risk management services in Australia and New Zealand. As the most trusted source for property information to over 10,000 business and 100,000 end users including real estate agents, consumers to banks, mortgage brokers, financial planners and government bodies, RP Data selected Scout to glean detailed usage data insights from this vast customer-base. Using Scout, the company is able to more effectively evaluate the value of its products and service based on actual usage data at the customer, subscription or individual user-level. This information has empowered RP Data to identify retention risks and opportunities, analyze pricing and packaging structures, while helping its customers select the appropriate model based on usage and value.

“Before Scout, we were experiencing a churn rate in our customer base that we were not comfortable with and looking for a solution to help minimize churn and proactively retain customers,” said Greg Dickason, general manager of data solutions at RP Data. “Scout has already given us a five times ROI helping us predict who is at risk to churn based on customer usage, but it also helps us implement specific actions and processes to ensure those customers become customers for life. We are changing customer behavior to allow them to grow their businesses using our products and Scout is a key component of our success.”

Specific products leveraged by RP Data, and resulting benefits, include:

  • Scout® Customer Success: With Scout’s customer success solution, RP Data is able to identify low engagement accounts and align resources such as training to foster adoption. Additionally, Scout helps RP Data nurture customer usage from basic features to differentiated features to create strategic value for customers.
  • Scout® Sales: RP Data sales managers have insights into customer usage to align price and value during renewals. The sales managers can expand customer relationships based on the next best product offering determined from their current usage habits.
  • Scout® Link: Scout’s powerful API allows RP Data to integrate large, disparate data sets into its Microsoft Dynamics CRM system without tapping IT resources.

“Scout also gives us new capabilities with best practice benchmarks to help our customers with business optimization from using our products,” Dickason continued. “In doing so, we are moving from a vendor to a partner relationship by bringing new strategic value propositions to our customers.”

“For a company like RP Data that has a large and diverse user base and solution portfolio, it can be very difficult to analyze and ensure that each customer or individual user is gaining value from its products and services,” said Mark Upson, general manager for Scout by ServiceSource. “Scout provides granular optics into customer usage behavior that empowers businesses with a cross-departmental and holistic approach to customer success and lifetime value. This approach is key to driving recurring revenue and business growth, and Scout gives customers like RP Data the solutions they need to succeed.”

Scout is a customer lifecycle management solution designed to maximize customer value and accelerate sustainable revenue growth and profits. Scout is the first solution that transforms usage data into predictive analytics and automates the process of personalizing customer interactions at scale. By providing ongoing insight into customer usage data, Scout helps companies increase retention rates, grow opportunities, optimize rate plans and maximize trial conversions.

About RP Data

RP Data is 100% owned by CoreLogic; a US/NYSE listed company, and is a leading property information, analytics and services provider in Australia and New Zealand. The company’s combined data offering is derived from public, contributory and proprietary sources and includes over half a billion decision points spanning decades of collection, providing detailed coverage of property and other encumbrances such as tenancy, location, hazard risk and related performance information. The markets served by RP Data include consumers, investors, real estate and mortgage, finance, banking, insurance, developers, financial planners and government. RP Data delivers value to clients through unique data, analytics, and workflow technology, advisory and managed services. Clients rely on RP Data to help identify and manage growth opportunities, improve performance and mitigate risk. RP Data employs over 330 people at over 10 locations in Australia and New Zealand. For more information call 1300 734 318 or visit www.rpdata.com.

About ServiceSource

ServiceSource International, Inc. (NASDAQ: SREV) is the global leader in cloud-based recurring revenue management solutions. The company helps customers drive growth and build long-standing relationships across the customer lifecycle with the industry's most comprehensive data management, analytics, automation and services capabilities. Through Renew OnDemand™, Scout ® and proven services, ServiceSource delivers higher subscription, maintenance, and support revenue, improved customer retention, and increased business predictability. Headquartered in the Cloud Corridor of San Francisco, ServiceSource® manages $14.5 billion in recurring revenue for the world's largest and most respected technology and B2B companies. For more information, please go to  www.servicesource.com.

Forward-Looking Statements

This press release contains forward-looking statements, including statements regarding the benefits of ServiceSource offerings, our managed services, our Renew OnDemand cloud platform and application, and/or our Scout application. These forward-looking statements are based on our current assumptions and beliefs, and involve risks and uncertainties that could cause our results to differ materially from those expressed or implied in our forward-looking statements. Those  risks and uncertainties include, without limitation, fluctuations in our quarterly results of operations; the risk of material defects or errors in our software offerings or their failure to meet customer expectations; migrating customers to Renew OnDemand; the ability to integrate Renew OnDemand or Scout with other third-party applications used by our customers; errors in estimates as to the renewal rate improvements and/or service revenue we can generate for our customers; our ability to grow the market for service revenue management; our ability to protect our intellectual property rights; the risk of claims that our offerings infringe the intellectual property rights of others; changes in market conditions that impact our ability to sell the Renew OnDemand or Scout solution and/or generate service revenue on our customers' behalf; the possibility that our estimates of service revenue opportunity under management and other metrics may prove inaccurate; demand for our offering that falls short of expectations; our ability to keep customer data and other confidential information secure; our ability to adapt our solution to changes in the market or new competition; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our periodic reports and registration statements filed with the Securities and Exchange Commission, which can be obtained online at the Commission's website at  http://www.sec.gov. All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements.

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