Summerfest is pleased to announce the continuation of its partnership with Kohl’s Department Stores (NYSE: KSS) through its Kohl’s Cares® program with the return of the Kohl’s Captivation Station and Kohl’s Family Day to Summerfest 2014. For the past four years, Summerfest and Kohl’s Cares have offered educational, fun art and music experiences for children of all ages and their families, as well as the opportunity for patrons to gain free admission to the festival. As part of Kohl’s Family Day, on Sunday, June 29 from Noon – 3:00 p.m., the first 2,500 patrons who donate three (3) non-perishable food items for kids will receive one (1) FREE Summerfest admission ticket valid for that day. The popular promotion has been successful in raising thousands of pounds of food donations for Hunger Task Force over the years and will once again support the organization. “Kohl’s is proud to partner with Summerfest to provide families free access to the festival on Kohl’s Family Day,” said Bevin Bailis, Kohl’s senior vice president, communications and public relations. “We are thrilled to bring back the Kohl’s Captivation Station, where families can create, play and explore together with activities and performances from some of our favorite Milwaukee partners.” The Kohl’s Captivation Station will be open from Noon – 7:00 p.m., every day of Summerfest and located on the south end of Henry Maier Festival Park. Attendees will be able to participate in programs including:
- Kohl’s Color WheelsAn art-making experience in partnership with the Milwaukee Art Museum
- Kohl’s Design It! Mobile LabA joint venture with Discovery World to help children create unique, hands-on projects
- Kohl’s Wild TheaterConservation-based theatrical performances in collaboration with the Milwaukee County Zoo and Zoological Society of Milwaukee
- Kohl’s Building Blocks WorkshopA partnership with Penfield Children’s Center to provide developmental services and equipment for children of all abilities
About SummerfestSummerfest 2014 will take place June 25 - 29 and July 1 - 6 from Noon until Midnight and will be closed Monday, June 30. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest. About Kohl’s Department Stores Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,162 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $257 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, join the discussion on Facebook ( http://www.facebook.com/Kohls) or Twitter ( http://twitter.com/Kohls) or get inspired on Pinterest ( http://pinterest.com/Kohls) and Instagram ( http://instagram.com/Kohls).