The micro-blogging company unveiled a new feature Monday that allows Twitter users to "mute" others on the site, effectively blocking certain users postings from appearing in feeds. Muted users do not receive any notification that they are muted, avoiding awkward conversations with semi-friends who feel the need to broadcast what they eat for lunch.
The muted user will still be able to fave, reply to, and retweet your Tweets; you just won't see any of that activity in your timeline," wrote Twitter product manager Paul Rosania in a post. "The muted user will not know that you've muted them, and of course you can unmute at any time."
Twitter shares climbed nearly 5.5% by 3p.m., though investors didn't cite "mute" as a reason. Most of the gains were attributed to a continued relief rally following last week's sharp, insider-driven, selloff. The $34 stock is still down more than 17% from May 5, the day before selling restrictions expired on Twitter insiders' shares.
$TWTR Loving this momentum. Glad I purchased sub-30.? JT (@eightmotives) May. 12 at 02:23 PM
Sentiment on Twitter remains majority bearish, according to StockTwits' analytics. About 54% of users feel negatively on Twitter.