Consumers Now More Willing To Go Out Of Their Way To Support Small Businesses

SAN DIEGO, May 12, 2014 (GLOBE NEWSWIRE) -- Good news for small business owners: the number of consumerswilling to go out of their way to shop at small businesses, even ifit costs more, has increased in the last year, according to surveyresults released today by The UPSStore ®.

Small businesses are not only viewed as important and valued bytheir owners, but also are increasingly valued by their communitiesfor their impact on the economy. The survey indicated that 89percent of consumers said doing business with small businesses intheir communities is important and 90 percent of all respondentsagree that small businesses are important to the U.S. economy.America's small businesses create two out of every three new jobsin the U.S. each year, and are responsible for more than 55 percentof all jobs in the U.S.*  

A noteworthy survey finding was that consumers are increasinglywilling to spend more and go out of their way to shop at or use theservices of a small business. Specifically:
  • The number of people who paid more for a product or service inorder to support a small business over a large corporationincreased by 41 percent from 2013 to 2014.
  • The number of people who traveled out of their way to support asmall business over a large corporation increased by 36 percentfrom 2013 to 2014.

Consumers cited better customer service, better quality productsand more interesting and unique products as their primarymotivators for patronizing a small business versus a largercompany.

"We know firsthand that small businesses make a big impact,providing products and services across the country," said TimDavis, president of The UPS Store, Inc . "Theyprovide more than half of all new jobs in the U.S., and are a vitalpart of our neighborhoods. We are honored to support them, and areencouraged to see that consumers agree and are willing to go out oftheir way to support them as well."

For full survey results and to learn more about National SmallBusiness Week, visit

About The UPS Store

With more than 4,400 locations, The UPS Store network comprisesthe nation's largest franchise system of retail shipping, postal,print and business service centers. The UPS Store locations in theU.S. are independently owned and operated by licensed franchiseesof The UPS Store, Inc., a subsidiary of UPS (NYSE: UPS). Services,pricing and hours of operation may vary by location. For additionalinformation on The UPS Store , includinginformation on franchise opportunities for opening a The UPS Storelocation, visit

Follow The UPS Store on Twitter at @TheUPSStore and like TheUPS Store on Facebook at

Survey Methodology

The results of the survey are based on an online surveyconducted April 4-8, 2014 by The UPS Store, Inc., franchisor of TheUPS Store network, with general consumers age 18+ and smallbusiness owners. The online study was conducted with 1,344 generalconsumers and 356 small business owners.  Margin of error isestimated between 2% and 3%, based on sample size (1700 generalconsumers) and the general population of the U.S. (313.9million)"

*Small Business Administration

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CONTACT: Chelsea Lee         The UPS Store         858-455-8982