SAN DIEGO, May 12, 2014 (GLOBE NEWSWIRE) -- Good news for small business owners: the number of consumers willing to go out of their way to shop at small businesses, even if it costs more, has increased in the last year, according to survey results released today by The UPS Store ®. Small businesses are not only viewed as important and valued by their owners, but also are increasingly valued by their communities for their impact on the economy. The survey indicated that 89 percent of consumers said doing business with small businesses in their communities is important and 90 percent of all respondents agree that small businesses are important to the U.S. economy. America's small businesses create two out of every three new jobs in the U.S. each year, and are responsible for more than 55 percent of all jobs in the U.S.* A noteworthy survey finding was that consumers are increasingly willing to spend more and go out of their way to shop at or use the services of a small business. Specifically:
- The number of people who paid more for a product or service in order to support a small business over a large corporation increased by 41 percent from 2013 to 2014.
- The number of people who traveled out of their way to support a small business over a large corporation increased by 36 percent from 2013 to 2014.