TRANSFORMERS Launches CYBERTRON MONDAY, A Global Online Sales Event

For the first time, the iconic TRANSFORMERS brand invites fans to participate in CYBERTRON MONDAY, an online global sales event on May 12, 2014, featuring a new, exclusive movie trailer for Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures on participating retailer websites. Cybertron Monday launches the all new action figure and licensed products based on the feature film with participating online retailers, including Amazon, Target, Toys “R” Us, Walmart, K-mart, Tesco, Argos, Ripley, Tmall.com and Toys “R” Us Asia as well as HasbroToyShop.com. Fans can visit www.CybertronMonday.com for more information on where products will be available.

“Partnering with Global retailers for CYBERTRON MONDAY is a great new way to kick off the release of our new and innovative TRANSFORMERS: AGE OF EXTINCTION  line," said Eric Nyman, Senior Vice President of Global Marketing, Hasbro. “CYBERTRON MONDAY provides fans of the TRANSFORMERS brand all around the globe the ability to experience the all new product line available from our retail partners on May 12th, as well as exciting film details, digital engagement and products in our new app partnership with Paramount. Now is a great time to be a TRANSFORMERS fan!”

With Cybertron Monday, Hasbro, Inc. (NASDAQ:HAS) has launched the TRANSFORMERS Official Movie App, available now for download on iTunes & Google Play. The app features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly in app “Missions.” Within the app, fans will also be able to view exclusive TRANSFORMERS: AGE OF EXTINCTION cast interviews with Mark Wahlberg, Nicole Peltz and Jack Reynor. As the film release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability to build your very own TRANSFORMERS Construct-bot figure. "Hasbro has delivered an experience for fans around the globe as they count down to the release of the feature film,” said Megan Wahtera, Senior Vice President of Digital at Paramount Pictures. “We're excited to support the app with exclusive movie content leading up to the film's release this summer."

The app is available on iTunes and Google Play

TRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing , Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

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