Always expect the unexpected when it comes to the next Doritos® Locos Tacos.
New television creative to support the launch of the new Spicy Chicken Cool Ranch DLT entitled “ Black Sheep” brings to life the intense, spicier alter ego of the original Cool Ranch DLT. The creative was produced by Deutsch LA and directed by acclaimed director Craig Gillespie. Additionally, the spot features Taco Bell Feed The Beat® band Big Data and their song “Dangerous (feat. Joywave),” as part of the brand’s on-going initiative to help artists gain exposure to the millions of people the brand reaches in its television advertising.Spicy Chicken Cool Ranch DLT will be supported by television and digital advertising led by Deutsch L.A., in-store POP and packaging by FCBLA, as well as social and public relations support from DigitasLBi and Taylor respectively. About Taco Bell Corp. Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet- inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week. Like: Facebook.com/tacobell Follow: @TacoBell (Twitter) and tacobell (Instagram) Subscribe: YouTube.com/tacobell Tumblr: Tacobell.tumblr.com About Doritos Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/Doritos or on Facebook at http://www.facebook.com/DoritosUSA. About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.