- Exploit the full potential of data managed in Salesforce, specifically to obtain a clear vision of the source of leads and revenue generated for each of these sources;
- Analyze data from heterogeneous systems; and
- Manage the needs of different people, at all levels of the sales organization.
Qlik, (NASDAQ: QLIK) a leader in user-driven Business Intelligence (BI), today announced that Mikit, a leading French builder of ready-to-finish homes with 130 franchises, has extended the value of its QlikView deployment by making its critical business information in Salesforce CRM actionable. Now, Mikit has simplified the management of commercial projects on a daily basis, an important success factor in the highly competitive commercial building sector that enables the builder to stay on budget and schedule. Since 2009, Mikit has leveraged QlikView for the company’s financial monitoring. Other activities, such as business management, back office, site monitoring, after-sales phase, and marketing campaign effectiveness, have been managed by its Salesforce CRM system. To exploit the wealth of this data the company has across multiple systems, Mikit faced three main challenges: