NEW YORK ( TheStreet) -- Since 1995, fans of extreme sports have watched the best in their respective fields compete annually in a competition called the X Games. The events, televised by Disney's ( DIS) ESPN unit include BMX, skateboarding, Motocross, and have expanded to winter sports as well. A new partnership between the X Games and Major League Gaming is now bringing the sport of video games to the medal podium this summer.
Most video gamers have probably been called lazy or told to get off the couch. Those same gamers could now have a gold medal to show off to friends and family. The popularity of console games has been in the news lately as mobile games and casual games continue to see people shift away from $50 video games. However, the introduction by new consoles from both Microsoft (MSFT) and Sony (SNE) has created strong demand again for video games. Video game companies couldn't be happier that the new consoles have arrived.
The "Call of Duty" franchise continues to be a huge source of revenue for Activision Blizzard (ATVI). "Call of Duty: Ghosts" was the number one bestselling video game in the fourth quarter of 2013. The game was the number two bestselling game for 2013 behind "Grand Theft Auto V". "Call of Duty Black Ops II" was the number nine bestselling game for 2013.
"Ghosts" sold over 20 million copies across all consoles, including an impressive 8.5 million the XBOX 360 and 7.8 million on the Playstation 3. With the inclusion of "Call of Duty" at the X Games, Activision should see continued demand for its first person shooter franchise.