NEW YORK (TheStreet) -- Bitcoin searches at Google (GOOG) peaked in early-December just as the virtual currency was reaching a mouth-watering $1,147. Since then, Bitcoin's value as measured in that traditional tender known as U.S. dollars, has fallen into the mid-$400s.
Coincidentally, interest in Bitcoin as reflected in Google searches, has also declined.
This might not seem like an opportune time to release a film entitled The Rise and Rise of Bitcoin, but the digital currency's devotees have never been much for convention. While Bitcoin has lost more than 60% of its value since hitting that all-time high, those who bought the digital tender at the beginning of 2013 when a Bitcoin could be had for a mere $13, are still relatively happy.
And Nicholas Mross, 31, the director of The Rise and Rise of Bitcoin, and his brother Dan, 36, the central figure in the movie, are certainly happy and excited to talk about Bitcoin. The Brothers Mross don't roll their eyes or shrug their shoulders or wave a knowing finger at the mention of the digital currency. They don't claim to know what the future holds for Bitcoin but they don't flinch at defending its sanctity, its transparency or its long-term viability. They're true believers.
"It's an opt-in currency," said Dan Mross in an interview last month in New York marking the debut of the film at New York's Tribeca Film Festival. "People who don't believe it or are skeptical about the technology, don't have to use it. That's the beauty of it."