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Hillshire Brands ( HSH) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.3%. By the end of trading, Hillshire Brands rose $1.22 (3.5%) to $36.52 on heavy volume. Throughout the day, 2,070,453 shares of Hillshire Brands exchanged hands as compared to its average daily volume of 966,300 shares. The stock ranged in a price between $35.38-$37.10 after having opened the day at $35.89 as compared to the previous trading day's close of $35.30. Other companies within the Consumer Goods sector that increased today were: EveryWare Global ( EVRY), up 277.5%, Appliance Recycling Centers Of America ( ARCI), up 28.4%, Sypris Solutions ( SYPR), up 16.9% and Nautilus Group ( NLS), up 10.5%.

The Hillshire Brands Company manufactures and markets meat-centric food solutions worldwide. It operates in two segments, Retail and Foodservice/Other. Hillshire Brands has a market cap of $4.4 billion and is part of the food & beverage industry. The company has a P/E ratio of 20.0, above the S&P 500 P/E ratio of 17.7. Shares are up 5.6% year to date as of the close of trading on Monday. Currently there are 4 analysts that rate Hillshire Brands a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates Hillshire Brands as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, increase in net income, revenue growth, notable return on equity and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, Quantum Fuel Systems Technologies Worldwide ( QTWW), down 51.9%, Standard Register ( SR), down 14.2%, Fabrinet ( FN), down 13.9% and Ever-Glory International Group ( EVK), down 11.3% , were all laggards within the consumer goods sector with Ralph Lauren ( RL) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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