While the majority of travel counselors (81%) are planning vacations for clients and their immediate family, 35% report curating trips for multi-generational families and 29% are planning experiences for their clients traveling with friends or a significant other.

Summer Hotspots:

When looking at where customers are heading to this summer, based on bookings made at amextravel.com and through its travel counselors, most travelers will continue to flock toward popular destinations. The top ten include:
1.   London        


Kahului, HI
2. Paris


San Francisco, CA
3. Rome


4. Orlando, FL


Los Angeles, CA


New York, NY


Honolulu, HI

Rising Destinations:

While cities like London and Orlando are longtime favorites, bookings at destinations with the greatest year-over-year growth indicate a more adventurous streak amongst this year’s travelers. From a top sporting destination to national parks to an island retreat, the top growing summer destinations for 2014 include:
1-5.   Brazil (Manaus, Recife, Salvador, Rio de Janeiro, Sao Paulo)      


Grand Junction, CO
6. Santorini


7. Hilton Head, SC



About American Express Travel

American Express entered the travel agency business in 1915 and today operates one of the largest travel networks in the world. American Express Travel provides expert advice to customers when planning and booking their travel, as well as in-trip support. Whether booking online or connecting with its network of knowledgeable travel counselors, American Express Travel allows customers to get the most out of their travel experiences. Card Members also have access to exclusive travel offers, benefits and rewards they need to Take Membership Further SM. To book travel and to learn more about travel and related services, please visit amextravel.com.

About the American Express Travel Survey Methodology

The American Express Travel survey was completed online with its U.S. travel counselors, including those from its U.S. Representative Agency Network – a total of 276 participated in the survey. The survey was conducted by Ebiquity between March 19 and 28, 2014. The results reported in this release have an overall margin of error of +/- 5.9 at the 95 percent level of confidence.

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