Will Rumors Of Electronic Arts (EA) Deal With Comcast (CMCSA) Help Its Stock Today?

NEW YORK (TheStreet) -- Electronic Arts (EA) is under the spotlight on Monday following Friday's Reuters report that the video game maker is close to a deal with cable provider Comcast (CMCSA). 

According to the report, the two company's are close to reaching a deal that will allow Comcast customers to buy Electronic Arts games through their televisions and stream them without having to buy physical copies of the game.

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The process would be available through Comcast's cloud integrated X1 cable box, according to Reuters sources.

"Comcast would make the games available on X1, a video operating system with apps and an interface that is considered the most sophisticated in the cable industry, the sources said. It features Internet applications, viewing recommendations and voice control," said Reuters.

TheStreet Ratings team rates ELECTRONIC ARTS INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

"We rate ELECTRONIC ARTS INC (EA) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its solid stock price performance, good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including deteriorating net income and disappointing return on equity."

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