Valspar and Lowe’s introduce Valspar Reserve Paint + Primer with HydroChroma Technology, a groundbreaking, super premium paint designed to revolutionize the way consumers paint their homes. Created to deliver durability that stands up to real-life applications, Valspar Reserve resists more staining, scrubbing and fade than any other paint on the market today.
Valspar Reserve Interior Paint + Primer with HydroChroma Technology (Photo: Business Wire)In fact, Valspar Reserve interior paint is 40 percent more durable 1 with superior stain and scrub resistance, making it ideal for all applications in the home. In addition to increased durability, the exclusive HydroChroma Technology, a water-based colorant system with super-strength pigments, offers a broader range of deeper, more vibrant colors. This technology allows consumers to color match more precisely while delivering exceptional one-coat coverage even over dark colors and bold patterns. “Consumers told us durability is the number one attribute they’re seeking in a premium can of paint,” said Heidi Petz, vice president marketing, Valspar. “We launched Valspar Reserve to provide consumers with high quality and long-lasting color to ensure their homes stay as beautiful as the first day they painted—no matter what life throws at their walls.” To offer the new HydroChroma Technology colorant, Lowe's upgraded the technology at every paint desk in stores nationwide. The new, state-of-the-art paint tinters and the Reserve paint formula together are exclusively designed to offer premium durability, while simultaneously providing enhanced color-matching capabilities to guarantee consumers find their perfect color. "With the combined durability and advanced performance consumers expect from a premium paint, Lowe's and Valspar are revolutionizing the industry with the introduction of a best-in-class offering that ensures consumers don't have to choose between high quality and the perfect color," said Clint Davis, Lowe's general merchandise manager. "Valspar Reserve now makes it easier to complete America's favorite DIY project.”