Valspar and Lowe’s introduce Valspar Reserve Paint + Primer with HydroChroma Technology, a groundbreaking, super premium paint designed to revolutionize the way consumers paint their homes. Created to deliver durability that stands up to real-life applications, Valspar Reserve resists more staining, scrubbing and fade than any other paint on the market today.
Valspar Reserve interior paint is low odor, zero VOC 2. The low VOC Valspar Reserve exterior paint provides best-in-class color protection with premium defense against fading. Even under harsh sunlight and seasonal elements, Valspar Reserve exterior color maintains a five-time cleaner appearance 3 compared to other premium paint brands and has an unbeatable dirt and mildew-resistant coating 4.Available exclusively at Lowe’s stores nationwide, Valspar Reserve Paint + Primer with HydroChroma Technology is available in flat, satin and semi-gloss sheens and retails for approximately $42 to $45 per gallon for interior and $46 to $49 per gallon for exterior paint. Valspar and Lowe’s are committed to helping everyone find the right color to transform any space and offer a variety of unique and innovative tools to help with every step of the color selection journey, including the Valspar Love Your Color Guarantee™, which ensures everyone finds the perfect color. Additionally, the Lowe’s Color Studio offer customers further resources, including four fresh, seasonal color collections conveniently available in pre-mixed, clear 8 oz. color samples, plus free take-home color chip fans. Additional resources are available at Lowes.com/colorstudio. For more information about Valspar Reserve Paint + Primer with HydroChroma Technology, visit Lowes.com/reserve or valsparpaint.com/reserve. Follow Valspar on Facebook, Twitter, Instagram, Pinterest and YouTube by visiting: Facebook.com/ValsparPaint, Twitter.com/Valspar_Paint, Instagram.com/ValsparPaint, Pinterest.com/ValsparPaint, and YouTube.com/user/ValsparPaint. About The Valspar Corporation The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry. About Lowe’s Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 15 million customers a week in the United States, Canada and Mexico. With fiscal year 2013 sales of $53.4 billion, Lowe’s has more than 1,830 home improvement and hardware stores and 260,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com. 1 Versus leading premium brands. See valsparpaint.com/reserve for details. 2 This product contains 0 g/L VOC as calculated within the margin of error by EPA Method 24 3 Versus leading premium brands. Mildew resistance based on ASTM D5590. See valsparpaint.com/reserve for details. 4 Versus leading premium brands. Mildew resistance based on ASTM D5590. See valsparpaint.com/reserve for details.