Sozzi: The Ninja's Guide to Complete Social Life Restructuring

NEW YORK (TheStreet) -- Not a quarter goes by in which I do not chat with an executive who is actively restructuring an entire business segment or the tiniest attribute of an operation. Trust me, restructuring in corporate America is not only focused on laying off workers, it's implementing new strategies to make businesses more productive for the future. Check out these examples of operational creativity:

WHIRLPOOL: the appliance maker now uses many common parts between its Whirlpool and Maytag lines. By using common parts, Whirlpool (WHR) is spends less money with suppliers. This can be reinvested in research and development, as well as marketing.

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COSTCO: has shaved the height of its fresh grape containers to save some bucks each year. Essentially, Costco (COST) has restructured a package to reduce its weight and size, helping to improve the fuel economy and packing of its trucks.

PEPSI: although I don't have the hard data to confirm, a new package design for its 32oz Gatorade (owned by Pepsi (PEP)) seems to me to be composed of less plastic. The new bottle is friendlier on the hand, more intuitive to the touch, if you will.

COCA-COLA: take a look at its new liter bottle packaging and visualize how it appeared, say, in 1995. Exactly - cost savings central for Coca-Cola (KO).

The lesson of corporate restructurings could indeed be applied to one's own life. Similar to a company that gets bloated with expenses and tasks as a result of improper management execution, an individual's life could get filled with all sorts of things that stunt self improvement and career advancement. From rapid-fire depressing text messages via borderline acquaintances, to nosey alleged friends, to Twitter  (TWTR) and Facebook (FB) feeds that never seem to stop with interaction, these can all take a severe toll on a person's psyche.

So, I have developed a couple easy strategies to get on track starting today, or at the very least, begin a discussion on whether your destiny is being held hostage by outside forces. It's time to restructure your social life.


A study by Kleiner Perkins Caufield and Byers found the average user checks their phone nearly 150 times per day. In its annual "Internet Trends" report, carried out in May this year, the company found that people check their phones, on average, 23 times a day for messaging, 22 times for voice calls and 18 times to get the time. Umm, wow. Think about what that amounts to: an overwhelming focus on everyone else's wants and needs instead of your own. In the pursuit of instant gratification, one text from an acquaintance with a question could lead to 10 minutes staring at the Apple (AAPL) iPhone waiting for a reply. Pretty ridiculous, right?

To restructure, and it will be difficult to do (which is the hallmark of a restructuring), try deleting text messages from deemed acquaintances as soon as they hit the phone. If you can remember that they reached out later in the day, send a reply text. Out of sight, out of mind. As for friends, anything other than a time sensitive question should be handled hours later with a single reply that includes a period at the end, signifying finality. By waiting and including finality, it tells the other person that you value your time and don't view the text message as that important to warrant a phone clogging chain. Said person will unlikely reply because, for them, the text was important hours ago, not now. You don't want replies, or less of them, in a restructuring situation!

ADDED APPLICATION: email and gchat interaction.

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