NEW YORK (TheStreet) -- Whole Foods (WFM) is not really a supermarket. If you want that dreadful experience, head to the heavily promoted aisles of Walmart (WMT) and Target (TGT). Since its creation by now co-CEO John Mackey, Whole Foods stores have represented a place to start a discussion on a healthy way of living either through studying the ingredients in unheard of items or pulling up a chair to eat some figure-friendly food in the cafe. Now the discussions on the company's social mission and surprising in-store elements are spilling over onto Twitter (TWTR) and Facebook (FB), allowing Whole Foods to create a better customer shopping experience (as well as helping to collect big data for future uses, as I learned from a fun chat with Whole Foods' Director of Social Media & Digital Marketing Natanya Anderson here).
However, it would appear that Whole Foods is reinventing itself for the year 2020 and beyond, unbeknownst to many except the company's executives and those hired to run the new stores. Remember, being a leader in anything requires constant reinvention so that competitors never truly catch onto your secrets for success.
Here's what's going on at Whole Foods...
Who Needs Deliveries of Fresh Produce Via Smokey Trucks?
A Whole Foods in Brooklyn recently opened a 20,000 square foot garden on top of its store. With the capacity to generate 200 tons of produce, or the equivalent of a 9 acre farm per year, this rooftop garden will initially grow basil, bok choy, tomatoes, and leafy greens (hello, hot-selling kale!) to 10 surrounding Whole Foods locations. No soil is being used, hence no pesticides.