Clorox Co (CLX): Today's Featured Consumer Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Clorox ( CLX) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day up 2.9%. By the end of trading, Clorox fell $1.30 (-1.4%) to $89.40 on heavy volume. Throughout the day, 2,375,725 shares of Clorox exchanged hands as compared to its average daily volume of 1,125,900 shares. The stock ranged in price between $87.50-$89.99 after having opened the day at $88.69 as compared to the previous trading day's close of $90.70. Other companies within the Consumer Durables industry that declined today were: Lifetime Brands ( LCUT), down 13.3%, Libbey ( LBY), down 7.0%, Global-Tech Advanced Innovations ( GAI), down 4.1% and Stanley Furniture ( STLY), down 4.0%.

The Clorox Company manufactures and markets consumer and professional products worldwide. Clorox has a market cap of $11.8 billion and is part of the consumer goods sector. The company has a P/E ratio of 20.6, above the S&P 500 P/E ratio of 17.7. Shares are down 1.8% year to date as of the close of trading on Wednesday. Currently there is 1 analyst that rates Clorox a buy, 5 analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates Clorox as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins, increase in stock price during the past year and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, EveryWare Global ( EVRY), up 261.8%, Energous ( WATT), up 23.5%, Marine Products ( MPX), up 3.1% and Jakks Pacific ( JAKK), up 2.7% , were all gainers within the consumer durables industry with VeriFone Systems ( PAY) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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