NEW YORK (TheStreet) - T-Mobile (TMUS) has won. American wireless consumers now have an abundance of ways to lower their wireless bills after the company and its brash CEO John Legere instituted an 'un-carrier' plan to eliminate two-year contracts, and a Simple Choice plan targeted at the "arrogant" costs of AT&T (T) and Verizon (VZ) family plans.
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Anywhere one looks, there are now better wireless data plans than those that existed a year ago, and FAR better choices than those that existed when smartphone subscribers may have moved onto a network with their purchase of an Apple (AAPL) iPhone or a Google (GOOG) Android device.
The telecom industry is mired in change, much of it brought about by T-Mobile and its multitude of efforts since a merger with AT&T was cancelled in late 2011 and the company merged with MetroPCS in 2013.
Here are the big takeaways from first quarter telecom earnings.
The Un-Carrier Likes Consolidation
T-Mobile's CEO Legere believes the company's mind-boggling 2.4 million first quarter subscriber additions is the simple result of competitively priced service. Years of arrogance from AT&T and Verizon mean there were a lot of households in the U.S. waiting for a better alternative.
"The U.S. industry is seeing a glimpse of what competition looks like," Legere said.
Still, he seems open to the possibility of consolidation, something that investors and analysts will be speculating upon now that Bloomberg reported Sprint (S) is working on financing for a merger effort.
"This is the start of competition," Legere said of first-quarter results right before adding, "we've always said we think ultimately it is a consolidation game." Legere then indicated T-Mobile would benefit from consolidating to achieve a scaling of fixed assets with a competitor.
Speculation of a merger isn't likely to cool.