Facebook Makes the Biggest Change to Mobile Ever

Updated from 9:02 a.m. to include more information about App Links on the second page.

NEW YORK (TheStreet) -- At its f8 conference yesterday, Facebook (FB) CEO Mark Zuckerberg and team announced a slew of new products, including giving people a way to log in to apps anonymously. Perhaps the biggest news, though, was Facebook's announcement of a mobile ad exchange, known as Facebook Audience Network, which will allow app developers to better monetize their apps, and let Facebook make even more money than before.

In San Francisco, Zuckerberg kicked off the conference with three key themes: build, grow, and monetize your apps. He noted that despite the breadth and scope of Apple's (AAPL) iOS, Google's (GOOG) Android, and Microsoft's (MSFT) Windows phone for mobile operating systems, developers have a hard time building apps for each OS, having to rewrite code for the different operating systems. He noted Facebook's goal is to build the "cross-platform, platform."

Zuckerberg said that Facebook's original mantra, "move fast and break things," isn't really applicable anymore. "We've changed our strategy from moving faster to building the best tools. 'Move Fast with Stable Infra' may not have quite the same ring to it, may not be quite as catchy as 'Move Fast and Break Things,' but it helps us build better experiences for all the people we serve," Zuckerberg quipped. "It's how we operate now."

Shares of Facebook were higher in Thursday trading, gaining 3.1% to $61.65.

Apart from some of the more developer-focused issues (fixing all major bugs in 48 hours and having a 2 year core Application Programming Interface (API) stability guarantee), Zuckerberg noted the biggest thing people want is to keep their privacy, and now Facebook is committed to that. "Over the years, one of the things we've heard just over and over again is that people want more control over how they share their information, especially with apps, and they want more say and control over how apps use their data," Zuckerberg said during the keynote.

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