NEW YORK, May 1, 2014 /PRNewswire/ -- Today, Voya Investment Management, part of Voya Financial, Inc. (NYSE: VOYA), marks the firm's first day operating under its new brand name. Voya Investment Management, which was formerly known as ING U.S. Investment Management, manages approximately $200 billion in assets with core capabilities that include equities, fixed income, and multi-asset strategies and solutions. "This is an exciting day for all of us at Voya Investment Management," said Jeffrey T. Becker, chief executive officer, Voya Investment Management. "As we move forward under our new name, we see continued opportunities to build upon our strong growth over the past several years and the long-term performance track records we have established. While our name is changing, what won't change is our commitment to reliable investing. Our guiding principles of stewardship and service are what drive us as we focus on meeting the needs of our clients — from the largest institutional investors to individuals saving for retirement." The name change follows the transition of ING U.S., Inc., to Voya Financial, Inc., on April 7, 2014. Voya Financial is rebranding all of its businesses during 2014 following its separation from ING Group and initial public offering in May 2013. Voya Financial has three business lines: Retirement Solutions, Investment Management and Insurance Solutions. Each business line supports the company's overarching goal to help Americans advance their retirement readiness. The "Voya" name was coined from the word "voyage" to reflect momentum and optimism, and a view towards the future. The color orange also remains a distinct attribute of the brand. "In coordination with the rebranding efforts for all of Voya Financial's businesses, we have taken a planned and deliberate approach to introducing the Voya Investment Management name to our clients, their advisors and distribution partners over the past year," said Toby Hoden, managing director and chief marketing officer, Voya Investment Management. "From our direct, proactive outreach to clients, to our transitional advertising, we have been focused on building awareness and excitement for our new brand, while also ensuring clients of our commitment to the investment philosophy that we continue to adhere to as an organization." The fastest-growing segment of Voya Financial, Voya Investment Management has added significant assets under management and attracted a growing and diverse client base over the past several years. In 2013, total assets under management grew to approximately $200 billion, with commercial assets up 19% from year-end 2012 and up over 48% from year-end 2010. In addition, Voya Investment Management achieved positive net flows of $8.8 billion in 2013 and $24.3 billion over the past three years. The new brand name comes as Voya Investment Management, a top-20 manager of U.S. institutional assets, has continued to build its reputation in the marketplace as a high-performing manager with 97% of traditional fixed income assets and 84% of equity assets outperforming their benchmarks on a five-year basis as of year-end 2013.