Sony Corp (SNE): Today's Featured Consumer Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Sony ( SNE) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day up 0.6%. By the end of trading, Sony fell $0.32 (-1.8%) to $17.64 on light volume. Throughout the day, 1,478,998 shares of Sony exchanged hands as compared to its average daily volume of 2,352,600 shares. The stock ranged in price between $17.46-$17.67 after having opened the day at $17.55 as compared to the previous trading day's close of $17.96. Other companies within the Consumer Durables industry that declined today were: American Woodmark ( AMWD), down 2.6%, Black Diamond ( BDE), down 2.6%, Ethan Allen Interiors ( ETH), down 2.6% and Koss ( KOSS), down 2.3%.

Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Sony has a market cap of $18.6 billion and is part of the consumer goods sector. The company has a P/E ratio of 4.9, below the S&P 500 P/E ratio of 17.7. Shares are up 3.8% year to date as of the close of trading on Tuesday. Currently there are 3 analysts that rate Sony a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Sony as a hold. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, revenue growth and reasonable valuation levels. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.

On the positive front, Universal Electronics ( UEIC), up 9.2%, Nova Lifestyle ( NVFY), up 8.6%, Global-Tech Advanced Innovations ( GAI), up 5.9% and SGOCO Group ( SGOC), up 4.3% , were all gainers within the consumer durables industry with Pitney Bowes ( PBI) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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