NEW YORK (TheStreet) -- Hip CEOs such as Yahoo!'s Marissa Mayer or Amazon's Jeff Bezos may be jockeying for pricey video properties from the makers of The Office or Game of Thrones. But investors, who will actually have to game the risks of such splashy media moves, might want to seek some good old-fashioned advice from good old Dear Abby.
"I don't want to say she's Teflon. But she has held on amazingly well. Even during '08 and '09, which were dark days for us," said John Glynn, president of Universal UClick, the Kansas City, Mo., comics and column syndicator that has handled the Dear Abby advice column essentially since the late 1970s.
If investors dare take Glynn's advice and take an honest look at such throwback question-and-answer advice brands as Dear Abby, Annie's Mailbox, Ask Amy and Carolyn Hax, they'll see a series of surprisingly robust new-media stars that work in an upbeat -- and blissfully cost effective -- market.
Glynn estimates that Dear Abby's question-and-answer columns run in roughly 900 print outlets around the world. And even though most are republished online, the exact same content appears in roughly 40 additional online-only media outlets, including some of the Internet's most rarified real estate.
Believe it or not,Dear Abby-- even though creator Pauline Phillips died and her daughter Jeanne Phillips continues the series after 15 years of co-writing -- essentially holds its own full subdomain at Web giant Yahoo! News, putting this itty-bitty franchise on the same brand plateau as all of Yahoo!'s U.S and world news, all of its full tech sites and its entire health coverage.