AOL Announces 16 Original Programs At The 2014 Digital Content NewFronts; GroupM Exclusive Advertising Partner In Canada
AOL Inc. today announced its 2014 slate of original programming at its
Content NewFront in Brooklyn, New York, reaffirming its long-term
commitment to creating premium shows with authentic storytelling.
AOL Inc. today announced its 2014 slate of original programming at its Digital Content NewFront in Brooklyn, New York, reaffirming its long-term commitment to creating premium shows with authentic storytelling. Featuring talent and producers such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres, the shows will span topics from family and comedy to business and technology, and will also include AOL’s first long-form series, “Connected.” AOL’s 16 original shows will premiere throughout the year on The AOL On Network, the leading video network for premium, curated content on the Web. In one of the largest video advertising deals for AOL Canada, GroupM, consisting of Mindshare, Maxus, Mediacom and MEC, has signed on as the exclusive advertising partner for 15 of the AOL Originals shows, which will be shown on the AOL On Network in Canada and across AOL’s suite of premium brands, including AOL.ca and The Huffington Post Canada, among others. The Canadian deal with GroupM includes sponsorship of AOL’s MAKERS, a multi platform digital video program profiling influential women who have changed the course of history. MAKERS first launched in the U.S. and features thousands of videos from more than 230 women and has most recently launched in China. With GroupM on board, AOL will produce MAKERS Canada, and will add the stories of influential Canadian women to the platform. "We are extremely proud to be delivering a slate of original programming that is reaching audiences on a global scale,” said Charles Gabriel, global SVP of video sales. “GroupM's recognition of the value of this programming for their client portfolio in Canada is an exciting moment in media." "This opportunity with AOL is another manifestation of GroupM's commitment to support and create original quality production. We are very excited to offer our clients the opportunity to access content that will live across many screens and platforms,” said Stuart Garvie, chief commercial officer Canada, GroupM.