Le Méridien Hotels & Resorts today announced a global partnership with French Bossa Nova band, Nouvelle Vague, to curate a 24-hour soundtrack for every Le Méridien hotel around the world. Additionally, the band will embark on a live tour to select destinations worldwide throughout the year. The partnership coincides with the launch of Le Méridien brand’s new global beverage program, Le Méridien Sparkling, inspired by the European aperitif culture. Both initiatives further elevate the signature Le Méridien Hub experience, a reinterpreted lobby space where curious-minded travellers and locals converge for creative exchange. The curated soundtrack, combined with effervescent spritzers and cocktails, will transition Le Méridien Hubs from day to night, offering a modern twist to the social ritual of cocktail hour.
Nouvelle Vague (Photo: Business Wire)
“Our new 24-hour soundtrack and nightly aperitif experience further evolves the programming of our signature Le Méridien Hub,” said Brian Povinelli, Global Brand Leader, Le Méridien & Westin. “Inspired by our European roots, the new social elements set the tone for a perfect evening for both our Le Méridien guests and locals, creating a unique hotel experience unlike any other.” To mark the launch of these two new programs, Le Méridien hotels around the world will hold aperitif-inspired santés (or cheers) for guests this evening. The first santé event will take place at Le Méridien Kuala Lumpur, featuring a live performance by Nouvelle Vague. Other Le Méridien hotels will then host santé events over the next 24-hours as the sun begins to set in their destinations. Presenting: A New Wave with Nouvelle Vague Led by music producers Marc Collin and Olivier Libaux, Nouvelle Vague is a collective of talented artists, featuring a rolling cast of popular Parisian musicians. Translated literally as “New Wave” in the French language, the group’s music pays homage to the swooping elegance of Bossa Nova, melancholic melodies of the “New Wave” era and 1960s French cinema, providing a modern twist on the classics. Le Méridien brand’s partnership with Nouvelle Vague honors its French heritage and offers guests a unique 24-hour curated playlist of music that promotes discovery and culture, enhancing the brand’s award-winning Arrival Experience in its signature Le Méridien Hubs worldwide. The daylong playlist will include original music by the band as well as songs that inspire and stimulate the group. Additionally, Nouvelle Vague will embark on a global tour of select Le Méridien hotels and resorts throughout 2014. Following this evening’s performance at Le Méridien Kuala Lumpur, the band will travel to Le Royal Méridien Abu Dhabi on May 8, followed by exclusive performances at Le Méridien Shanghai and Le Méridien New Delhi later this year. For a full list of tour stops, visit www.lemeridien.com/music or click here for a sneak peak of Nouvelle Vague’s 24-hour hotel soundtrack. “Both Le Méridien and Nouvelle Vague find shared inspiration in modern classics with a twist – from the midcentury backdrop of their distinct hotel designs to the iconic songs we perform in 1960s Bossa Nova style,” said Olivier Libaux of Nouvelle Vague. “As part of this likeminded new partnership, we have fused travel and music to create a memorable experience for curious, creative Le Méridien guests around the world.”