Le Méridien Hotels & Resorts today announced a global partnership with French Bossa Nova band, Nouvelle Vague, to curate a 24-hour soundtrack for every Le Méridien hotel around the world. Additionally, the band will embark on a live tour to select destinations worldwide throughout the year. The partnership coincides with the launch of Le Méridien brand’s new global beverage program, Le Méridien Sparkling, inspired by the European aperitif culture. Both initiatives further elevate the signature Le Méridien Hub experience, a reinterpreted lobby space where curious-minded travellers and locals converge for creative exchange. The curated soundtrack, combined with effervescent spritzers and cocktails, will transition Le Méridien Hubs from day to night, offering a modern twist to the social ritual of cocktail hour.
Le Méridien Sparkles: Spritzers and Bubbles Take Centre StageDesigned to transform the Hub from day to night, Le Méridien Sparkling invites guests and locals to socialize, gather and converse, while enjoying specialty sparkling beverages in a lively atmosphere. Infused with the timeless sophistication of the classic European aperitif hour, Le Méridien Sparkling offers a modern twist to the traditional cocktail hour. Starting each evening, all Le Méridien Hubs will transform from coffee bars into swanky destination lounges, featuring a menu of destination-inspired effervescent cocktails and spritzers (both alcoholic and non-alcoholic), bringing a spirited flair to the Le Méridien Hub experience. Signature cocktails available at all Le Méridien hotels worldwide, include: String of Pearls, blueberry and lemon infused orange liqueur, topped with sparkling wine and garnished with lemon peel strips and blueberries soaked in orange liqueur; Aperitivo + Raspberry Spritz, Italian aperitivo and homemade raspberry and vanilla soda topped with Prosecco and garnished with a raspberry; and Peaches, Vanilla + Prosecco, peach puree, lime juice, and homemade vanilla syrup topped with Prosecco and garnished with vanilla bean shaving. Hotels will also feature a variety of destination-inspired concoctions such as the Oceanus Breeze, a Prosecco-based cocktail from Le Méridien Kota Kinabalu evocative of the blue seas surrounding the idyllic islands of Tunku Abdul Rahman Marine Park; and Spice Souk, a masala chocolate truffle tea spritzer at Le Méridien Mina Seyahi Beach Resort inspired by Dubai’s famed Spice Souk. Launched in 2011, the signature Le Méridien Hub™ re-interprets the traditional hotel lobby into a social gathering place, building on the brand’s award-winning Arrival experience and coffee culture. Le Méridien arrival consists of four elements: large-scale artwork in high impact areas; sensory experience, illustrated through Le Méridien signature scent, sound and use of light; UNLOCK ART™ programme, featuring artist designed key card collections that offer access to Le Méridien affiliated contemporary cultural centers in the destination; and a 24-hour curated soundtrack, now curated by Nouvelle Vague. Each Hub also features the Master Barista, a recently launched initiative to meet the growing demands of coffee lovers at every Le Méridien hotel worldwide. Master Baristas lead coffee-related initiatives at each hotel, serve as a coffee cultural ambassador, and maintain knowledge of current coffee trends within the destination. About Le Méridien Hotels & Resorts Le Méridien, the Paris-born hotel brand currently represented by nearly 100 properties in more than 40 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With more than 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation and redefined brand strategy. Through creation of the LM100 artist community, Le Méridien has transformed numerous guest touch points, thus bringing unique, interactive and curated experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating on markets in Asia-Pacific and the Americas. Le Méridien recently opened new hotels in Cairo, Bali, Atlanta, Dallas, Istanbul, Oran (Algeria), Zhengzhou (China), Arlington (Virginia, USA) and Santa Monica, (California, USA), and will open in the next 12 months in Bangkok, Chicago, New Orleans, Mahabaleshwar (India), Gandhinagar (India), Dhaka (Bangladesh), Tampa (Florida, USA), Charlotte (North Carolina, USA) and Indianapolis (Indiana, USA). For more information, please visit www.lemeridien.com or www.facebook.com/lemeridien. Follow @LeMeridienHotels on Instagram.