Discover Financial Services (NYSE: DFS) earned a spot on this year’s InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Discover made the list by developing a new application that provides a fully comprehensive, customer-centric view and supplies account managers with better data and up-to-the-minute information, allowing them to provide superior customer service. “As a leading direct bank and payments partner, delivering the best possible customer service via the phone, internet and mobile is one of our highest priorities,” said Glenn Schneider, chief information officer at Discover, which ranked 71 on this year’s InformationWeek Elite 100 list. “We leveraged leading-edge data analytics and real-time technologies to help us instantly identify, understand and successfully address the needs of our customers.” “The digital business movement is a force CIOs can't ignore. Digital businesses are adept at using the web in conjunction with mobile, social, analytics, and other technologies to boost sales and change their relationships with customers,” said InformationWeek Editor in Chief Rob Preston. “The 2014 InformationWeek Elite 100 highlights companies, such as Discover, that are leading this digital business revolution, redefining business models and reshaping industries.” Unique among corporate rankings, the InformationWeek Elite 100 spotlights the power of business technology innovation. The InformationWeek Elite 100 research tracks the technology-based investments, strategies, and results of some of the best-known organizations in the country. This is InformationWeek’s 26 th year identifying and honoring the nation's most innovative users of information technology. The honor has evolved over the years and was narrowed from 500 to a more elite 100 this year. Additional details on the InformationWeek Elite 100 can be found online at http://www.informationweek.com/elite100. About InformationWeek For more than 30 years, InformationWeek has provided millions of IT executives worldwide with the insight and perspective they need to leverage the business value of technology. InformationWeek provides CIOs and IT executives with commentary, analysis and research through its thriving online community, digital issues, webcasts, proprietary research and live, in-person events. InformationWeek’s award-winning editorial coverage can be found at www.informationweek.com. About Discover Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers home loans, private student loans, personal loans, home equity loans, checking and savings accounts, certificates of deposit and money market accounts through its direct banking business. It operates the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discover.com/company.