Apple Gives the Mac a Boost

Updated from 8:57 a.m. to include additional analysis in the eighth and ninth paragraphs.

NEW YORK (TheStreet) -- Though Apple (AAPL) isn't announcing any major products until later this year, that doesn't mean we're not getting anything in the way of updates. Apple refreshed its MacBook Air line this morning, chopping $100 off the starting price.

Apple updated its MacBook Air line this morning, including Intel's (INTC) Haswell processors, while cutting $100 off the starting price of the previous models. The 11-inch model now starts at $899, while the 13-inch version starts at $999. The high-end versions of both laptops start at $1,099 and $1,199, respectively, as Apple has boosted a couple minor specs, including battery life.

"With MacBook Air starting at $899, there's no reason to settle for anything less than a Mac," said Philip Schiller, Apple's senior vice president of Worldwide Marketing in a press release. "Macs have never been more popular, and today we've boosted the performance and lowered the price of MacBook Air so even more people can experience the perfect everyday notebook."

Both models will now start with a 1.4GHz dual-core Intel Core i5 processor and 128GB of flash storage, though that can be bumped up to 256GB on the higher-end models. Should consumers choose to build their new MacBook Airs, consumers can get the Intel Core i7 processor and 512GB worth of flash storage.

Outside of that, the biggest changes were the bump in battery life for iTunes movie playback. The 11-inch model can now play nine hours, up from eight hours, and the 13-inch model can play 12 hours, up from 10 hours.

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