Polaris Industries Inc (PII): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Polaris Industries ( PII) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 0.3%. By the end of trading, Polaris Industries fell $1.92 (-1.4%) to $132.45 on average volume. Throughout the day, 800,047 shares of Polaris Industries exchanged hands as compared to its average daily volume of 728,400 shares. The stock ranged in price between $130.18-$135.49 after having opened the day at $134.84 as compared to the previous trading day's close of $134.37. Other companies within the Consumer Goods sector that declined today were: Supreme Industries ( STS), down 15.1%, Tianli Agritech ( OINK), down 8.2%, Virco Manufacturing ( VIRC), down 8.2% and Quantum Fuel Systems Technologies Worldwide ( QTWW), down 7.6%.

Polaris Industries Inc., together with its subsidiaries, designs, engineers, manufactures, and markets off-road vehicles, snowmobiles, motorcycles, and small vehicles in the United States, Canada, and Western Europe. Polaris Industries has a market cap of $9.1 billion and is part of the automotive industry. The company has a P/E ratio of 26.1, above the S&P 500 P/E ratio of 17.7. Shares are down 7.7% year to date as of the close of trading on Friday. Currently there are 9 analysts that rate Polaris Industries a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Polaris Industries as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, growth in earnings per share, notable return on equity, solid stock price performance and increase in net income. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the positive front, Global-Tech Advanced Innovations ( GAI), up 8.1%, DS Healthcare Group ( DSKX), up 5.3%, Cresud ( CRESY), up 5.2% and SodaStream International ( SODA), up 5.0% , were all gainers within the consumer goods sector with Colgate-Palmolive ( CL) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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